My Role - Account Director / Lead
Agency - Anomaly LA
In late 2020, Diet Coke was in need of a fresh update to their liquid-first work.
To tackle our audience’s love for the visual food porn that comes with drinking a crisp, cold Diet Coke, we created four new films that will live across all of our consumer touch points including digital, social, customer channels, FSOP, and more.
They celebrate and showcase the drinking experience, playing into our diet coke drinkers' innermost thoughts. Type-driven and bold with a touch of humanity, we're speaking their language.
Now go grab an ice cold Diet Coke and enjoy :-)