My Role - Account Coordinator
Agency - 72andSunny
Milk Music is a free streaming radio service designed to get people listening to music from any genre in just a few seconds. The app, exclusive to Samsung devices, was launched as a free ad-free service to compete directly with other streaming players such as Spotify and Pandora.
In a celebrity-filled practical shoot that lasted four days, we introduced the world to a new way to discover music through Milk.
The film ran online, in cinemas, and in broadcast via three different 30s cut downs, and was supplemented by a digital, print, and OOH campaign that rolled out throughout Summer of 2014.
MILK MUSIC LAUNCH FILM
Starring Iggy Azalea, Charli XCX, Childish Gambino, Little Dragon, John Legend, Lady Antebellum, Cold War Kids, and Chromeo
