My Role - Account / Content Supervisor
Agency - KidinaKorner
In our second phase of the IBM Watson x Alex Da Kid partnership, IBM Developer, Joshua Carr, worked closely with ADK to gain insight into his vision and sensibility to drive discovery. Carr created a custom Watson solution to aid Alex’s search. A technology and entertainment industry first, Watson learned the language of music from the producer’s natural speech.
The creation of “Go” set a new standard for the music industry at large. To identify the perfect artist for his collaboration—rather than employ century-old A&R methods or spend countless hours casing the internet for new voices—Alex enlisted the help of IBM Watson. The technology allowed Alex to work smarter and more efficiently to uncover talent, changing the concept of A&R forever.
“Go” is said to be the first of many “game-changing moments” and singles that are birthed from using the Watson Artist Discovery Tool.
THE TRACK - "GO"
ALEX DA KID ft. H.E.R. & Rapsody
THE TRACK - “GO 2.0”
ALEX DA KID FT. H.E.R. & Rapsody & Jorja Smith
Alex Da Kid, in partnership with IBM and Spotify, went on further to release an updated version of the single, titled “Go 2.0”. The updated track adds the power of a third female voice with the addition of Jorja Smith along with H.E.R. and Rapsody - an artist discovered with the help of IBM’s AI technology, Watson.