My Role - Account Supervisor
Agency - Anomaly LA

Ahead of our 2019 Portal launch, we wanted to make it clear that with Portal from Facebook, you can stay close to those you love, even when you’re far apart - both during the holidays and all year round.

And, with other major competitors ready to drastically outspend us during the holidays, we needed to find a way to cut through the clutter and make Portal from Facebook the single best way to maintain and enrich relationships with the people who we call family.

Enter - the Muppets. A globally beloved family of characters known for their spontaneous and playful personalities. Characters who consistently find themselves in vastly different places, but always find a way to come together when they need each other the most. And, most importantly, characters that everyone can see themselves in.

Working hand in hand with Disney writers and Muppet performers, we crafted character stories that found our furry friends suddenly living separate and lonely lives. From Los Angeles to New York to cities in Europe, careful attention to detail was put into building sets and worlds that accentuated the emotional highs and lows that physical distance created between the Muppets.

Additionally, highlighting Portal’s unique features like Smart Camera, AR Masks, Story Time helped tell the strongest stories of connection in our campaign - a campaign that spanned across 20 films, large scale out of home takeovers, custom digital placements, email marketing campaigns, retail locations, and eCommerce.

Through our efforts, we increased our overall sales by 54% year over year and increased our online sales by 400%, and nearly doubled our aided awareness goal for our target audience.