My Role - Account Supervisor
Agency - Anomaly LA
Welcome to the Mother’s Day Support Group, where the moms of famous kids, including Neil Patrick Harris, Odell Beckham Jr., Snoop Dogg, Dwayne “The Rock” Johnson, Jonah Hill and Beanie Feldstein, and Serena and Venus Williams, get together to complain about their famous kids and how they’re too busy to call on Mother’s Day.
Enter Portal From Facebook - the best way to connect with your family, no matter the distance, because all our Mom’s really want is to see more of you. Using this universal truth, we built a campaign around showing the unique value that Portal can bring to your life when it comes to spending more time with your mom, not just on Mother’s Day, but all year round.
In our short but effective Mother’s Day campaign that spanned across film, digital, eCom and CRM marketing, we increased Portal’s sales by 8x their normal benchmark.
Call your mom. She misses you :-)