My Role - Account Director / Lead
Agency - Anomaly LA

In partnership with Meta Quest, we set out to make Quest 2 the most gifted and requested item of the holiday season.

Our campaign, Wish for the Extraordinary, is a global campaign to inspire people everywhere to wish bigger this holiday season and connect and shape their worlds with the extraordinary experiences available on Quest 2.

LAUNCH

We kicked off the campaign with a cinematic telling of our audience’s biggest wishes coming to life through Quest. We told this through a fun long form 90 film, but also ran 60, 30, and 20s in or paid global markets.

REASONS TO GIFT

Additionally, we created a set of harder working films related specifically to IP Partnerships that Meta Quest 2 was launching this holiday season, including Iron Man VR, NFL PRO ERA, and Among Us VR. The simple one take stories outline the simple yet lofty desires to become their favorite super hero, throw the winning touchdown in the NFL, or simply hang with their best friend across the world and cause trouble together.

Global Campaign

We also created an entire extended campaign, built off of a series of design assets specific to AAA and other popular experiences found on Quest 2 or set to launch at the time of our campaign. These include Iron Man VR, NFL PRO Era, Epic Roller Coaster, ElevenVR Table Tennis, Among Us VR, and Space Explorer.

These assets flexed across paid social assets, global OOH, custom 3D OOH placements, and hard working custom digital take overs.

Global OOH Visuals

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Bespoke 3D OOH

Paid Social Campaign

In addition to our film and static assets created for various paid on and off platform placements, we created a few additional bespoke pieces for the campaign to bring to life the extraordinary experiences of Meta Quest 2.

Digital

We created hundreds of digital display assets across custom partnerships and programmatic placement for the US and UK, as well as motion files; below is just a quick hit of the campaign work.

My Role - Account Director / Lead
Agency - Anomaly LA

In partnership with Meta Quest, we launched their first ever Super Bowl ad during the first quarter of Super Bowl LVI - the goal was to ensure that everyone knows that VR isn’t just ready with Meta Quest, but also it is how you can connect with friends in fun, new ways.

“Questy’s” features an old hangout re-created in virtual reality—a restaurant arcade called Questy’s—and the friends who spent time at the actual Questy’s gathering in the virtual one. The idea came from how we were seeing people using Horizon Worlds on Quest 2 - to create places from their past.

We started by teasing the film 10 days before the Super Bowl launch

We then dropped our full long form film three days before the big game on Good Morning America.

Then we dropped the hero :60 film after the first quarter of Super Bowl; check out the quick plug at the end for a special-planned concert in Horizons!

We also created an entire extended campaign, with harding working film and digital assets with the goal to follow up our Super Bowl film and get mainstream players to understand Meta Quest enables you to have fun with friends in new ways.