My Role - Account Director / Lead
Agency - Anomaly LA
In partnership with Meta Quest, we launched their first ever Super Bowl ad during the first quarter of Super Bowl LVI - the goal was to ensure that everyone knows that VR isn’t just ready with Meta Quest, but also it is how you can connect with friends in fun, new ways.
“Questy’s” features an old hangout re-created in virtual reality—a restaurant arcade called Questy’s—and the friends who spent time at the actual Questy’s gathering in the virtual one. The idea came from how we were seeing people using Horizon Worlds on Quest 2 - to create places from their past.
We started by teasing the film 10 days before the Super Bowl launch
We then dropped our full long form film three days before the big game on Good Morning America.
Then we dropped the hero :60 film after the first quarter of Super Bowl; check out the quick plug at the end for a special-planned concert in Horizons!
We also created an entire extended campaign, with harding working film and digital assets with the goal to follow up our Super Bowl film and get mainstream players to understand Meta Quest enables you to have fun with friends in new ways.
Extended Campaign Film
Digital
