Samsung x Marvel: Weapons / GS6 Launch 2015

 

My Role - Account Coordinator
Agency - 72andSunny


As part of the global launch for the GS6, we created a 60s all - CGI spot with Framestore, titled "Weapons" to compare the power of the new phone with the power and might of earth's mightiest heroes. Although this was another film associated with the Avengers Age of Ultron partnership, this film lived entirely separate from the recruitment films.

It is shame that our Iron Man themed GS6 phone teaser was never finished...

Check out the final Weapons spot below:

 

BATTLE FOR AVENGERS TOWER VR EXPERIENCE

 

My Role - Account Lead
Agency - 72andSunny


In 2015, for the launch of Samsung Galaxy S6 and Samsung's Mark 2 of the Gear VR, we collaborated directly with Marvel and VFX powerhouse Framestore to give fans the chance to fulfill their dreams of becoming an Avenger. Over the course of 8 weeks, we concepted, ideated, and produced the experience, using Industrial Light and Magic assets shared directly by Marvel - a process of secure collaboration that Marvel had never before been willing to do with additional vendors. 

The project was an Official Honoree at the Webby's in 2016 for Best Use of Mobile Media. Although it is no longer accessible on the Gear VR store, it can still be viewed in a host of ways (check them out below!).


VR Fly Through

I have a side passion for editing and animation - this leads me to want to build things well beyond the normal account person duties. In an effort to deep dive to learn and understand the mechanics of VR and After Effects, I used our equirectangular output of the experience to build a 3D walk through of the entire experience - optimizing all the parts you want to see with each character. A huge kudos again to Framestore for creating something truly revolutionary.

With that said, enjoy the Battle For Avengers Tower VR, where you can suit up as Iron Man along side Hulk, Captain America, and Thor to battle Ultron and his minions in a true one of a kind bullet time 90 second experience. 

Control the Experience!

Whether you are on mobile or desktop, you don't need the Gear VR to dive into this one of a kind experience. Check out the 360° video below and have fun!

 

Incase you missed anything, below are some awesome stills from the experience!

 

Samsung x Marvel Partnership Launch 2015

 

My Role - Account Coordinator
Agency - 72andSunny


As a center piece to the launch of the Samsung Galaxy S6, in partnership with Marvel's Avengers Age of Ultron, we created a two part film series with Spider-Man director, Marc Webb, to bring fans closer than ever to Marvel. 

Our mission was simple: Activate a true global partnership between the biggest brand in technology and the biggest name in entertainment.
 

LAUNCH FILM 1 - THE RECRUITMENT

Starring Lionel Messi, John John Florence, Eddie Lacey, Fabian Cancellara and Colbie Smulders as Maria Hill.

FILM 2 - THE BATTLE

In addition to the below, we also produced and consulted on the following throughout the 18 month partnership:

  • Samsung x Marvel Partnership Announcement in 2014, including a specially designed announcement by J.A.R.V.I.S. (Paul Bettany)

  • Samsung 2-Day activation at SDCC 2014, including the first ever release of the Marvel's Hall H Footage outside of Hall H, screened via a specially produced Samsung Experience on their new Samsung Tab S

  • Samsung x Marvel experience at IFA Berlin 2014

CAMPAIGN WRAP UP

For a full recap of the entire campaign, including additional activations around the release of our films and Avengers: Age of Ultron, check out the case study below!

 

Samsung: The Best Screens 2014

 

My Role - Account Coordinator
Agency - 72andSunny


At the beginning of 2015, Samsung was quickly becoming the front runner for device connectivity with the best screens. SUHD TV, OLED Tablets, GS5 and Note 5 phones, The Gear S 2 Smarth Watch, all paired with great Bluetooth speakers and headphones. 

The goal of this film was simple - highlight the connectivity and versatility of Samsung's breadth of products, all while promoting both their newly established "Milk Services" video platform and their newest partnership with Netflix. In addition to the broadcast 30' we aired, we also created a longer form 60s piece and a series of 15s cut downs to air digitally via pre-roll. 

Check out the broadcast 30s spot below (apologies for the lower resolution). 

 

Samsung: ADD52 Launch 2014

 

My Role - Account Coordinator
Agency - 72andSunny


Shortly after the launch of Milk Music, Samsung launched the ADD52 in partnership with Russell Simmons. The ethos for the program was to give developing musical talent a boosted platform for discovery through the Milk Music.

The program mechanics were simple - once a week for 52 weeks, a new "emerging artist" was voted on by the fans, and then featured on the Milk Music scroll button to help surface their music and push them to A-list level. Since this was fan voted, this was one of the first true fan-based discovery platforms created in the digital music streaming-sphere.

It was our job to communicate this to artists, music lovers, and Samsung fans and get them engaged in the program and helping to launch new artists through engagement. 

Starring Russell Simmons, Tayyib Ali, Janel Marisse, and Love Dollhouse

 

Samsung: Milk Music 2014 Launch

 

My Role - Account Coordinator
Agency - 72andSunny


Milk Music is a free streaming radio service designed to get people listening to music from any genre in just a few seconds. The app, exclusive to Samsung devices, was launched as a free ad-free service to compete directly with other streaming players such as Spotify and Pandora.

In a celebrity-filled practical shoot that lasted four days, we introduced the world to a new way to discover music through Milk.

The film ran online, in cinemas, and in broadcast via three different 30s cut downs, and was supplemented by a digital, print, and OOH campaign that rolled out throughout Summer of 2014.

MILK MUSIC LAUNCH FILM

Starring Iggy Azalea, Charli XCX, Childish Gambino, Little Dragon, John Legend, Lady Antebellum, Cold War Kids, and Chromeo